A Tall Tale – or is it a Tall Tail?
Now we needed to find the perfect visual identity for Safari Professionals – a logo. I had a friend who had started his own safari business a couple of years earlier and I liked his logo. He kindly gave me the name of the graphic designer who created his logo. The only instruction we gave the designer was that the logo should include an African animal. I told him my personal preference was a lion or a cheetah – I am a big cat fan – but that he shouldn’t limit his choices to the big cats. He came back with several designs, including several with the cats, but one of them really stood out above all the others: