Optimism in the Safari Business???

by | Tom's Take, What's New

I suspect it will not come as a surprise to learn that the COVID-19 pandemic has hit our travel industry harder than any other business sector. In our country alone, over eight million jobs have been lost, which is more than half of all the travel-supported jobs in the USA before the pandemic. The word I’ve seen used most often to describe this is “devastation” – a term that means complete destruction.

You might expect that the result of all this would be a lot of “doom and gloom” among travel professionals. But I can assure you that the exact opposite is true. As I talk and correspond with our many travel partners and colleagues, I find an unwavering sense of optimism in the future – and I think it’s important for you to know that.

So where does this optimism come from? It’s born from the understanding that, for many people, the desire to travel is strong and that challenges like the COVID-19 pandemic only delays taking action to plan travel itineraries. We know this is true simply by looking at the 94% of our travelers who rescheduled their 2020 safaris into 2021 and 2022. And we have begun receiving inquiries from prospective travelers asking us to assist them in planning their safari in 2021.